Kasi Group Project: Advertisement Intentions.
During the first Group assignment, we
decided that our Brand, Kasi Sportswear, specialized in sports gloves. With
this, we decided that Boxing was the sport where gloves were most prominent,
and that this would be the main feature of our 15 second advertisement. We
wanted to play on how sports ads highlight how their equipment enhance your
performance, so we used the contrast of hitting someone without gloves on and
hitting someone with gloves on. Since we were restricted in use of materials,
instead of using actual boxing gloves, we used the letters of the brand name to
represent our wear. The portrayal of this comes through when the character
connects a punch to the Brand name. This makes the audience watching it think
about the protection of our products and the added impact that they provide. We
chose to use Stop Motion because it adds the effect of slower movement and
‘being in the moment’, those times where it seems like time has slowed down. It
also let us give the advertisement a shaky, rough feel, so for those who have
are boxers, they can relate to the constant moving feeling.
Designers
Tamati Kawha
Ethan Strampel
Toby Cooper
